Content
Creation
Deck
ANJALI J. KOVOOR
Overview
Monthly content strategy includes:
static | carousel | reel | story posts
educational content
aesthetic content
lifestyle content
product focused content
promo | product launch content
interactive content
Content Creation Samples
All content trends have been curated for the @laneigeca and @innisfreecanada social pages.
Sounds have been sourced and updated to what was trending during the weeks of 6/6/2024- 12/6/2024.
Caption: This eye serum might just be the reason I wake up early nowadays 💚
product-focused content
Caption: Girls just want to decorate their emotional support lip balms 🍭🍦🫐
Caption: A must in your routine if you’re struggling with darks pots or dull skin 🍊
Caption: There is literally no wrong choice!! 🍭 🍓 🫐 🧸 🥭
Caption: You’ve just reached hydration station 🌊
Caption: Minding my own business and collecting more lip sleeping masks 🍬
Caption: Everything I need for a day out in the sun! 🌞
carousel content
Caption: I dont know about you but I want all the hydration!! 💚💧
Caption: A much needed Sunday morning skin reset with the Super Volcanic Pore Clay Mask 🧘🏻
trending | meme content
Caption: Everything I need for a day out in the sun! 🌞
Caption: I dont know about you but I want all the hydration!! 💚💧
Caption: A much needed Sunday morning skin reset with the Super Volcanic Pore Clay Mask 🧘🏻
Community Management Sample
Laneige
Community Management Samples
Innisfree
Community Management Samples
Innisfree
Trending Buzzwords & Phrases
Incorporate into community management + add to content
Main Character Energy
Emotional Support ___
This is very ___ coded
Maturing is Realizing...
Negative Aura
Its giving. ___
That ate
GirlHood
Hot Girl Summer
Contest Idea
The Idea
Create hype around the new bouncy and firm sleeping mask launch!
The Concept
“The ultimate sleepover with Laneige” The contest with will be focused on celebrating all things “girlhood” (trending buzzword)
A group of friends will win a night at the X hotel in Toronto and will be gifted with their own personalized Laneige sleep set package.
Some photo/video will need to be captured by the social team
Contact Details
Email Address
kovoor.anjali@gmail.com
Phone Number
647 202 8163